Cross Rental Services, UK and Ireland HVAC/Refrigeration rental firm, has confirmed a new partnership with MLav Racing and the Cheshire Mouldings British Superbike team for the 2026 British Superbikes season, creating a platform that blends engineering expertise with motorsport performance while giving customers rare access to the sport
The partnership covers eleven race events from May to October, including one in the Netherlands, giving Cross Rental Services a unique opportunity to bring their team and clients together in an exciting setting. Guests will have the opportunity to meet riders, tour the garage and experience hospitality whilst supporting the team and riders in this super competitive race series.
As well as Cross Rental Services’ branding appearing on the bikes, race gear and transportation, the partnership has been built on shared principles rather than visibility alone. Both organisations rely on disciplined engineering, careful technical decisions and teams who can deliver under pressure. The partnership therefore provides a natural stage to champion engineering careers and inspire future talent.
Graeme Nesbitt, Group CEO at Cross Rental Services, said: “MLav Racing has built a reputation for precision, high performance and a commitment to developing talent. Those qualities sit very close to the way our own teams work, with our highly skilled engineers serving as the backbone of our business. The “flat out” nature of the BSB paddock reminds me a lot of the rental industry – we need to be ready to support our clients when they need us most, and I see a lot of overlap with the way MLav Racing operate as they prepare to compete in the most competitive domestic race series in the world.”
He continued: “The access we can offer customers and colleagues is rare, and the chance to connect engineering on the track with engineering in our sector feels like a natural fit. We are looking forward to bringing people alongside the team throughout the season and using this as a fresh way to engage with our customers in a fast paced, dynamic environment.”
Michael Laverty, Owner of MLav Racing, said: “Engineering is at the centre of what we do, so working with a partner that values technical skill as highly as we do feels like the right match. From our earliest chats it was clear that Cross Rental Services brings real enthusiasm for the sport and a genuine interest in the work that happens behind the scenes. We are pleased to welcome their customers and teams into our paddock this year and look forward to building a relationship that highlights the people and the craft that keep both of our organisations performing at a high level.”
For more information, visit https://crossrental.co.uk/
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