The building materials provider, Goodwins is expanding its customer base, improving service and increasing efficiency with its new Microsoft Dynamics AX ERP system and e-commerce website, powered by multi-channel retail specialist, Omnica.

It is considered one of Ireland’s largest suppliers of building and construction materials. Whilst the industry lies at the teeth of a bitter recession, the company took the bold decision to implement a new Dynamics AX system from eBecs, alongside a fully integrated e-commerce website (Omnica Webstore), with impressive results. The organisation now has a complete online order and delivery service and as a result has increased the range of products sold and vastly broadened its customer reach.

Jonathan Goodwin, managing director said: “Normally customers are only willing to drive for 15-20 minutes, but because of the new website we are now delivering right across Ireland and into the UK too.”

Goodwin continues: “Previously, we didn’t even have a product brochure, so only a fraction of our 5,000 lines were visible to customers. Customers can now visit one of our branches knowing we have exactly what they need in stock, and the price they will pay – it’s great! We’re hoping to launch a mobile website very soon. We see this as a long-term project and we’ll keep developing and adding to it.”


For more information:

Nina Walsh                                                                             

Omnica Limited         


Clare Sutton                                                         

RONIN Marketing

020 3326 5039