RS Components, the distributor of electronics and maintenance products, has unveiled a transformation of its website said to enhance the online experience for its customers. A new intelligent product search feature and superior browsing capability gives customers in 18 European countries, including Ireland, faster and easier access to over 550,000 products.

Taking the best examples offered by consumer websites worldwide, the enhanced functionality enables customers to more easily search the products that they want. The website’s enhanced search algorithm delivers more relevant content and allows customers to tailor results in their own way. Other enhancements include clearer pricing, instant stock availability and ‘Compare View’, which delivers a more intuitive product comparison.

Keith Reville, general manager eCommerce, said at the launch in Rome recently: “Our customers told us they wanted better search capabilities with minimum fuss. We’ve transformed their entire online experience with us, making it easier, faster and simpler.”

RS Components sees eCommerce as fundamental to its business. In the year ended March 2011, these channels delivered sales worth £575m growing by 37 per cent. The company is also embarking on a mission to connect with engineers by creating an innovative online environment for sourcing information, tools and services, to provide present and future generation engineers with a reliable support facility at every stage of the design process, and to enable them to accelerate design time-to-market.

Drawing on the three typical milestones of product development, RS adopted a ‘Find It, Design It, Buy It’ strategy, offering customers a way to quickly search, compare and select the right device for their application.

Its 3D CAD programme is a comprehensive library of certified 3D CAD models of electromechanical components, downloadable free of charge. Today, over 30,000 3D models are available to download free from RS and the number is growing, with the suppliers represented due to more than double during the next six months.