Dublin, 18 June 2026: Target Integration will unveil its latest research report, “The Digital Divide in UK & Ireland Manufacturing”, at the Dublin Odoo Business Show on 18 June 2026

The report reveals that most small and medium-sized manufacturers are operating on disconnected legacy systems, limiting productivity and preventing adoption of AI and automation technologies that competitors are already using.

The research identifies that only 1 in 6 UK businesses currently use AI, and just 7% of UK manufacturers have fully adopted advanced digital technologies. In Ireland, small enterprise ERP adoption sits at 29.2%, versus 78.7% for large enterprises. The findings underscore a significant competitive disadvantage for firms that delay digital transformation.

Rohit Thakral, CEO of Target Integration, commented:
“Our new report shows a clear reality: SMEs know they should embrace digital systems, but many feel unequipped to do so. The Odoo Business Show in Dublin is an ideal forum to demonstrate not just software, but practical solutions that close this gap. We help manufacturers see exactly how ERP and AI can transform operations without disrupting live production.”

Odoo 19: Built for Operational Complexity

Odoo 19, which will be showcased at the Business Show, delivers robust capabilities across manufacturing (MRP), inventory management, quality control, and integrated financial reporting. For food and drink producers operating under BRCGS, SALSA, or retailer-led supplier standards, the platform’s built-in lot tracking, allergen management, and real-time batch traceability provide a meaningful upgrade from the disconnected systems that many SMEs rely on.

The Odoo Business Show will feature live, audience-driven demonstrations across CRM, Sales, MRP, Accounting, Inventory, and eCommerce.

Target Integration will be available at the event for one-to-one conversations with manufacturers, food and drink businesses, and any organisation considering their next step in digital transformation. Attendees can also book a complimentary Digital Health Check, a focused, no-pressure session to identify where ERP and AI adoption can deliver the fastest, most measurable operational returns.

Event Details:

  • Event: Odoo Business Show Dublin
  • Date: 18 June 2026
  • Time: 4:00 PM – 7:00 PM
  • Venue: Carlton Hotel Dublin Airport

About Target Integration

Target Integration is a digital adoption specialist with 18 years’ experience implementing ERP, CRM, and integrated systems for manufacturers, distributors, and businesses across Ireland, the UK and internationally. Target Integration serves over 4,500 customers worldwide and specialises in the manufacturing and food and drink sectors.

Download the “Digital Divide in UK & Ireland Manufacturing” report here

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