Despite hard times in Irish construction, building materials provider, Goodwins is expanding its customer base, improving service and increasing efficiency with its new Microsoft Dynamics AX ERP system and e-commerce website, powered by multi-channel retail specialist, Omnica.

Goodwins took the decision to implement a new Dynamics AX system from eBecs, alongside a fully integrated e-commerce website (Omnica Webstore), with impressive results. The organisation now has a complete online order and delivery service and as a result has increased the range of products sold and vastly broadened its customer reach.

“Normally customers are only willing to drive for 15-20 minutes, but because of the new website we are delivering across Ireland and into the UK too,” explained MD Jonathan Goodwin

“If we wanted another way of expanding our business and reaching new customers we would have had to open additional premises and in this climate and economy it’s not viable.”

Not only a more cost-effective option than opening a new store, the new website has also freed up internal resources and improved service for customers who can now look up stock availability and prices in advance.

Goodwin said the company wants to further improve its web offering.  “We’re hoping to launch a mobile website soon. We see this as a long-term project and we’ll keep developing and adding to it.”